{"id":4489,"date":"2023-09-07T09:42:10","date_gmt":"2023-09-07T07:42:10","guid":{"rendered":"https:\/\/liquid-words.com\/?page_id=4489"},"modified":"2023-11-08T16:44:58","modified_gmt":"2023-11-08T15:44:58","slug":"knierim-yachtbau-social-media-management","status":"publish","type":"page","link":"https:\/\/liquid-words.com\/en\/knierim-yachtbau-social-media-management\/","title":{"rendered":"Knierim Yachtbau Social Media Management"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4489\" class=\"elementor elementor-4489\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f57d69 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6f57d69\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47228c7\" data-id=\"47228c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-745baeb elementor-widget elementor-widget-heading\" data-id=\"745baeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Knierim Yachtbau<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eead748 elementor-widget elementor-widget-heading\" data-id=\"eead748\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media Management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-nyz4tsv elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"nyz4tsv\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f7ba64\" data-id=\"8f7ba64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c6dd8f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6dd8f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-32bffac\" data-id=\"32bffac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da3cac5 elementor-widget elementor-widget-text-editor\" data-id=\"da3cac5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b><span style=\"color: var(--e-global-color-secondary);\">Client:<\/span>\u00a0Knierim Yachtbau<\/b><\/p><p><b><span style=\"color: var(--e-global-color-secondary);\">Sevices:<\/span> <br \/><\/b>Editorial development<br \/><span style=\"background-color: var( --e-global-color-d7d105c ); color: var( --e-global-color-astglobalcolor5 ); font-style: inherit; font-weight: inherit;\">Photography<br \/><\/span><span style=\"background-color: var( --e-global-color-d7d105c ); color: var( --e-global-color-astglobalcolor5 ); font-style: inherit; font-weight: inherit;\">Postproduction<br \/><\/span><span style=\"background-color: var( --e-global-color-d7d105c ); color: var( --e-global-color-astglobalcolor5 ); font-style: inherit; font-weight: inherit;\">Video editing<br \/>Posting content on Instagram and Facebook<br \/>Community Management<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-2ddd7ca\" data-id=\"2ddd7ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58bbb35 elementor-widget elementor-widget-image\" data-id=\"58bbb35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KR_LW-1024x683.jpg\" class=\"attachment-large size-large wp-image-4501\" alt=\"\" srcset=\"https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KR_LW-1024x683.jpg 1024w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KR_LW-300x200.jpg 300w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KR_LW-768x512.jpg 768w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KR_LW-1536x1024.jpg 1536w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KR_LW-18x12.jpg 18w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KR_LW.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f870d8 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f870d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e2f075\" data-id=\"7e2f075\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5656d85 elementor-widget elementor-widget-heading\" data-id=\"5656d85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our mission<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f0429 elementor-widget elementor-widget-text-editor\" data-id=\"74f0429\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Knierim Yachtbau is one of the major German shipyards in the yachting sector. <b>Knierim manufactures sailing yachts according to the client's individual requirements.<\/b> The quantities are correspondingly small, while the quality is exceptionally high.\u00a0<span style=\"color: var(--ast-global-color-3); font-size: 1rem;\">In addition to building new boats, Knierim is also active in yacht servicing.<\/span><span style=\"color: var(--ast-global-color-3); font-size: 1rem;\">\u00a0<\/span><\/p><p>The aim of Knierim's communication measures is to <b>build a community and increase brand awareness<\/b> in the \"community\" . Ultimately, this should lead to the placement of repair or new construction orders.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eef194f elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eef194f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2793512\" data-id=\"2793512\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ad605fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad605fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0091f77\" data-id=\"0091f77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5152a36 elementor-widget elementor-widget-heading\" data-id=\"5152a36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8c5f5 elementor-widget elementor-widget-text-editor\" data-id=\"6f8c5f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\" translation-block\">To support the community development, a social media strategy was developed. The first step was to identify relevant platforms. For the core target group of Knierim, these are Instagram and Facebook.<\/p>\n<p class=\" translation-block\">In order to create a functioning editorial production flow, we developed <b>target group-oriented photo and video formats<\/b>.<\/p>\n<p>On the one hand, recurring formats have the advantage that they make production easier because a fixed vision of the content is shared by all those involved in the production process. On the other hand, formats bind users to Knierim's social media offering.<\/p>\n<p><br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2fbfda7\" data-id=\"2fbfda7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-313a1ba elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"313a1ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ddff12f\" data-id=\"ddff12f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f3b33b elementor-widget elementor-widget-heading\" data-id=\"4f3b33b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The result<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d20c2e elementor-widget elementor-widget-text-editor\" data-id=\"0d20c2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #494e52; font-style: inherit; font-weight: inherit;\">As a strategic approach, we developed three relevant categories for content from Knierim: <\/span><span style=\"color: #494e52; font-style: inherit;\"><b>Storytelling - Insights - Aesthetics<\/b><\/span><\/p><p><span style=\"color: #494e52;\">Specific <b>Formats<\/b> in the execution are among others:<br \/>- \"Knierim Legends\", a high-quality presentation of previously built boats<br \/>- A description of the stages in modern yacht building<br \/><\/span><span style=\"color: #494e52;\">- Insight into everyday life at the shipyard<\/span><br style=\"color: #494e52;\" \/><span style=\"color: #494e52;\">- \"Knierim Rewind\", a monthly review in the format of a short video<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3136278 elementor-widget elementor-widget-text-editor\" data-id=\"3136278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>In the first 90 days of our collaboration, Knierim's Instagram account increased its follower numbers by around a quarter. The reach of the channel increased many times over.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd6665 elementor-widget elementor-widget-text-editor\" data-id=\"bbd6665\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef420e9\" data-id=\"ef420e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-175e337 elementor-widget elementor-widget-image-gallery\" data-id=\"175e337\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 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Knierim baut Segelyachten nach individuellen Anforderungen der Auftraggeber. Die St\u00fcckzahl ist dementsprechend klein, w\u00e4hrend die Qualit\u00e4t sehr hoch ist.\u00a0Neben dem Neubau ist Knierim auch im Yachtservice &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/liquid-words.com\/en\/knierim-yachtbau-social-media-management\/\"> <span class=\"screen-reader-text\">Knierim Yachtbau Social Media Management<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","ngg_post_thumbnail":0,"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages\/4489"}],"collection":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/comments?post=4489"}],"version-history":[{"count":61,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages\/4489\/revisions"}],"predecessor-version":[{"id":5505,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages\/4489\/revisions\/5505"}],"wp:attachment":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/media?parent=4489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}