{"id":4571,"date":"2023-09-07T11:23:57","date_gmt":"2023-09-07T09:23:57","guid":{"rendered":"https:\/\/liquid-words.com\/?page_id=4571"},"modified":"2023-11-08T16:43:54","modified_gmt":"2023-11-08T15:43:54","slug":"kohlhoff-gmbh-social-media-management","status":"publish","type":"page","link":"https:\/\/liquid-words.com\/en\/kohlhoff-gmbh-social-media-management\/","title":{"rendered":"Kohlhoff GmbH Social Media Management"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4571\" class=\"elementor elementor-4571\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f57d69 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6f57d69\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47228c7\" data-id=\"47228c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-745baeb elementor-widget elementor-widget-heading\" data-id=\"745baeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Kohlhoff GmbH<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eead748 elementor-widget elementor-widget-heading\" data-id=\"eead748\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media Management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-nyz4tsv elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"nyz4tsv\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f7ba64\" data-id=\"8f7ba64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c6dd8f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6dd8f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-32bffac\" data-id=\"32bffac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da3cac5 elementor-widget elementor-widget-text-editor\" data-id=\"da3cac5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b><span style=\"color: var(--e-global-color-secondary);\">Client:<\/span>\u00a0Kohlhoff GmbH<\/b><\/p><p><b><span style=\"color: var(--e-global-color-secondary);\">Sevices:<\/span> <br \/><\/b>Editorial development<br \/><span style=\"background-color: var( --e-global-color-d7d105c ); color: var( --e-global-color-astglobalcolor5 ); font-style: inherit; font-weight: inherit;\">Photography<br \/><\/span><span style=\"background-color: var( --e-global-color-d7d105c ); color: var( --e-global-color-astglobalcolor5 ); font-style: inherit; font-weight: inherit;\">Postproduction<br \/><\/span><span style=\"background-color: var( --e-global-color-d7d105c ); color: var( --e-global-color-astglobalcolor5 ); font-style: inherit; font-weight: inherit;\">Video editing<br \/>Posting content on Instagram and Facebook<br \/>Community Management<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-2ddd7ca\" data-id=\"2ddd7ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58bbb35 elementor-widget elementor-widget-image\" data-id=\"58bbb35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KF_LW-1024x768.jpg\" class=\"attachment-large size-large wp-image-4586\" alt=\"\" srcset=\"https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KF_LW-1024x768.jpg 1024w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KF_LW-300x225.jpg 300w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KF_LW-768x576.jpg 768w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KF_LW-1536x1152.jpg 1536w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KF_LW-16x12.jpg 16w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KF_LW.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f870d8 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f870d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e2f075\" data-id=\"7e2f075\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5656d85 elementor-widget elementor-widget-heading\" data-id=\"5656d85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our mission<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f0429 elementor-widget elementor-widget-text-editor\" data-id=\"74f0429\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\" translation-block\"><a href=\"https:\/\/www.kohlhoff-online.de\/\" target=\"_self\">Kohlhoff GmbH <\/a>is a yacht outfitter, importer and wholesaler of high-quality equipment based in Altenholz near Kiel. The company is well known in the German sailing scene, as it is one of the key players in the industry.<\/p><p><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3);\">In order to retain current customers and increase the loyalty of new target groups, active community maintenance should take place in social media.\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eef194f elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eef194f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2793512\" data-id=\"2793512\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ad605fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad605fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0091f77\" data-id=\"0091f77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5152a36 elementor-widget elementor-widget-heading\" data-id=\"5152a36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8c5f5 elementor-widget elementor-widget-text-editor\" data-id=\"6f8c5f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\" translation-block\">The best way for Kohlhoff GmbH to achieve the goal of <b>community building<\/b> is to use social media. Instagram and Facebook were identified as relevant platforms.<\/p><p class=\" translation-block\">A <b>content strategy<\/b> was developed in collaboration with the company: Content should show the employees' day-to-day work as authentically as possible. In addition, finished products should be presented on social media. These are often custom-made products.<\/p><p class=\" translation-block\">One challenge in this project is the client's <b>specialization in the sailing sector<\/b>. In order to appear authentic in the sailing scene, wording must be in the \"language of the scene\" and the right technical terms must be used. Thanks to our agency's specialist knowledge, we were able to meet this challenge.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2fbfda7\" data-id=\"2fbfda7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-313a1ba elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"313a1ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ddff12f\" data-id=\"ddff12f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f3b33b elementor-widget elementor-widget-heading\" data-id=\"4f3b33b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The result<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d20c2e elementor-widget elementor-widget-text-editor\" data-id=\"0d20c2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #494e52;\">Initially, the <b>regularity of the channel coverage <\/b>was the main focus. Every week, 3 picture posts and 1 reel were shared.<\/span><\/p><p><span style=\"color: #494e52;\">Most of the content was produced in raw quality by Kohlhoff GmbH and edited by us. The post production includes <b>editing photos, cutting videos and writing captions to tell storys.<\/b>\u00a0<\/span><\/p><p class=\" translation-block\"><span style=\"color: #494e52\">Voice-over reels<\/b> were developed as a recurring format. In this way, relatively simple photo material can be presented in the form of a short video. This short video format with storytelling elements is currently spreading very well on social media due to algorithmic benefits.<\/span><\/p><p><span style=\"color: #494e52;\">In order to expand the content pool, we support <b>for special occasions in production<\/b>. For example, in the creation of a tour format through the headquarters of Kohlhoff GmbH entitled \"Kohlhoff Roomtour\".\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3136278 elementor-widget elementor-widget-text-editor\" data-id=\"3136278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>In the first 90 days of the collaboration, Kohlhoff GmbH's Instagram account was able to increase its reach by around 600% compared to the previous 90-day period.<\/b><\/p>\n<p><b>Regular posting of content ensures a continuous increase in the number of followers.&nbsp;<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd6665 elementor-widget elementor-widget-text-editor\" data-id=\"bbd6665\" data-element_type=\"widget\" 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https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/09\/KF_LW-6.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kohlhoff GmbH Social Media Management Kunde:\u00a0Kohlhoff GmbH Sevices: Redaktionelle BeratungFotografieBildbearbeitungVideoschnittAusspielung von Inhalten auf Instagram und FacebookCommunity Management Unser Auftrag Die\u00a0Kohlhoff GmbH ist ein Yachtausr\u00fcster, Importeur und Gro\u00dfh\u00e4ndler hochwertiger Ausstattung mit Sitz in Altenholz bei Kiel. Die Firma ist in der deutschen Segelszene weit bekannt, da sie zu den Hauptakteuren der Branche z\u00e4hlt. Um Bestandskunden zu &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/liquid-words.com\/en\/kohlhoff-gmbh-social-media-management\/\"> <span class=\"screen-reader-text\">Kohlhoff GmbH Social Media Management<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","ngg_post_thumbnail":0,"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages\/4571"}],"collection":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/comments?post=4571"}],"version-history":[{"count":61,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages\/4571\/revisions"}],"predecessor-version":[{"id":5502,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages\/4571\/revisions\/5502"}],"wp:attachment":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/media?parent=4571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}