{"id":5285,"date":"2023-09-27T17:29:31","date_gmt":"2023-09-27T15:29:31","guid":{"rendered":"https:\/\/liquid-words.com\/?page_id=5285"},"modified":"2023-09-27T17:42:26","modified_gmt":"2023-09-27T15:42:26","slug":"north-sails-content-creation-orc-worlds-2023","status":"publish","type":"page","link":"https:\/\/liquid-words.com\/en\/north-sails-content-creation-orc-worlds-2023\/","title":{"rendered":"North Sails Content Creation ORC Worlds 2023"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5285\" class=\"elementor elementor-5285\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f57d69 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6f57d69\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47228c7\" data-id=\"47228c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-745baeb elementor-widget elementor-widget-heading\" data-id=\"745baeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">North Sails - Global Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eead748 elementor-widget elementor-widget-heading\" data-id=\"eead748\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Creation ORC Worlds 2023<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-nyz4tsv elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"nyz4tsv\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f7ba64\" data-id=\"8f7ba64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c6dd8f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6dd8f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-32bffac\" data-id=\"32bffac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da3cac5 elementor-widget elementor-widget-text-editor\" data-id=\"da3cac5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b><span style=\"color: var(--e-global-color-secondary);\">Client:<\/span> <\/b> North Sails (Global Marketing)<\/p><p><b><span style=\"color: var(--e-global-color-secondary);\">Sevices:<\/span> <br \/><\/b><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-astglobalcolor5 ); background-color: var( --e-global-color-d7d105c );\">Photography<br \/><\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-astglobalcolor5 ); background-color: var( --e-global-color-d7d105c );\">Videography<br \/><\/span><span style=\"background-color: var( --e-global-color-d7d105c ); color: var( --e-global-color-astglobalcolor5 ); font-style: inherit; font-weight: inherit;\">Postproduction<br \/><\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-astglobalcolor5 ); background-color: var( --e-global-color-d7d105c );\">Video editing<br \/><\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-astglobalcolor5 ); background-color: var( --e-global-color-d7d105c );\">Editorial development<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-2ddd7ca\" data-id=\"2ddd7ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58bbb35 elementor-widget elementor-widget-image\" data-id=\"58bbb35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/08\/LW_ORC-Worlds_2023-48-1024x683.jpg\" class=\"attachment-large size-large wp-image-3797\" alt=\"\" srcset=\"https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/08\/LW_ORC-Worlds_2023-48-1024x683.jpg 1024w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/08\/LW_ORC-Worlds_2023-48-300x200.jpg 300w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/08\/LW_ORC-Worlds_2023-48-768x512.jpg 768w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/08\/LW_ORC-Worlds_2023-48-1536x1024.jpg 1536w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/08\/LW_ORC-Worlds_2023-48-18x12.jpg 18w, https:\/\/liquid-words.com\/wp-content\/uploads\/2023\/08\/LW_ORC-Worlds_2023-48.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f870d8 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f870d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e2f075\" data-id=\"7e2f075\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5656d85 elementor-widget elementor-widget-heading\" data-id=\"5656d85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our mission<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f0429 elementor-widget elementor-widget-text-editor\" data-id=\"74f0429\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The ORC World Championship is among the pinnacles of international offshore sailing. In 2023 the event visited Kiel and attracted 100 yachts from 13 nations.<\/p><p>Being a main partner of the event, North Sails approached us to deliver high quality content that captures the racing and tells compelling stories of seamanship and technology. The goal was to produce both video-content and photography to be used across a broad range of platforms and formats.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eef194f elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eef194f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2793512\" data-id=\"2793512\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ad605fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad605fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0091f77\" data-id=\"0091f77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5152a36 elementor-widget elementor-widget-heading\" data-id=\"5152a36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8c5f5 elementor-widget elementor-widget-text-editor\" data-id=\"6f8c5f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Prior to the event we conducted <b>an analysis of the competing yachts<\/b> to identify both North Sails customers and relevant teams to watch out for.<\/p><p>During the event we <b>captured the action directly on the racecourse.<\/b>. We provided high-quality content despite gale-force winds and breaking waves. <b>We captured both video and photography following a precise production plan. <\/b>To ensure that all weather-related changes to the event were recorded, we accompanied the regatta longer than the official press boats. So we where able to tell the whole story.<\/p><p class=\" translation-block\">After the arrival of the boats, the resulting images were completed with \n<b>onshore interviews<\/b> of participants. The <b>editing and post-production<\/b> took place on the same day in order to be able to play out the content on a daily basis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2fbfda7\" data-id=\"2fbfda7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-313a1ba elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"313a1ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ddff12f\" data-id=\"ddff12f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f3b33b elementor-widget elementor-widget-heading\" data-id=\"4f3b33b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The result<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd6665 elementor-widget elementor-widget-text-editor\" data-id=\"bbd6665\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A first batch of <b>content<\/b> was sent out <b>during the racing <\/b>to be used by North Sails for Instagram-Stories. This way we were able to deliver the action in real time without sacrificing high-quality production standards in the design of the stories.<\/p>\n<p>After racing, a daily photo selection was edited and published on North Sails' social media channels.<\/p>\n<p>In addition we produced a daily <b>Highlight-Reel <\/b>that mixed interview-sequences with sailing imagery. We ensured a minimum turnaround-time for North Sails to cover the event with close to no time-delay.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef420e9\" data-id=\"ef420e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e385226 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"e385226\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video 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Die ORC Weltmeisterschaft im ist eines der zentralen Events im internationalen Seesegeln. Im Jahr 2023 fand die Weltmeisterschaft in Kiel Schilksee mit \u00fcber 100 Booten aus 13 Nationen statt. Um auch als Weltmarke m\u00f6glichst nah &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/liquid-words.com\/en\/north-sails-content-creation-orc-worlds-2023\/\"> <span class=\"screen-reader-text\">North Sails Content Creation ORC Worlds 2023<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","ngg_post_thumbnail":0,"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages\/5285"}],"collection":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/comments?post=5285"}],"version-history":[{"count":16,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages\/5285\/revisions"}],"predecessor-version":[{"id":5305,"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/pages\/5285\/revisions\/5305"}],"wp:attachment":[{"href":"https:\/\/liquid-words.com\/en\/wp-json\/wp\/v2\/media?parent=5285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}