North Sails - Global Marketing
Content Creation ORC Worlds 2023
Client: North Sails (Global Marketing)
Sevices:
Photography
Videography
Postproduction
Video editing
Editorial development
Our mission
The ORC World Championship is among the pinnacles of international offshore sailing. In 2023 the event visited Kiel and attracted 100 yachts from 13 nations.
Being a main partner of the event, North Sails approached us to deliver high quality content that captures the racing and tells compelling stories of seamanship and technology. The goal was to produce both video-content and photography to be used across a broad range of platforms and formats.
Our solution
Prior to the event we conducted an analysis of the competing yachts to identify both North Sails customers and relevant teams to watch out for.
During the event we captured the action directly on the racecourse.. We provided high-quality content despite gale-force winds and breaking waves. We captured both video and photography following a precise production plan. To ensure that all weather-related changes to the event were recorded, we accompanied the regatta longer than the official press boats. So we where able to tell the whole story.
After the arrival of the boats, the resulting images were completed with onshore interviews of participants. The editing and post-production took place on the same day in order to be able to play out the content on a daily basis.
The result
A first batch of content was sent out during the racing to be used by North Sails for Instagram-Stories. This way we were able to deliver the action in real time without sacrificing high-quality production standards in the design of the stories.
After racing, a daily photo selection was edited and published on North Sails' social media channels.
In addition we produced a daily Highlight-Reel that mixed interview-sequences with sailing imagery. We ensured a minimum turnaround-time for North Sails to cover the event with close to no time-delay.
