X-Yachts
Presentation XR 41
Client: X-Yachts
Services:
- Consulting Strategy and
Marketing-Plan - Video production for YouTube in documentary style
- Short video production for social media
Our mission
With the XR 41, the Danish shipyard X-Yachts is planning the return to the world of racing. After the shipyard celebrated great successes in this area in its early days, this is also a return to its roots .
Our task was to support the shipyard in marketing, especially in the Video section for this prestigious project . The aim was not only to promote the new boat with this lighthouse project, but also to create a positive effect for the shipyard as a whole .
Our solution
X-Yachts is a Love-Brand. Accordingly, customers and members of the sailing scene have a strong emotional connection to the shipyard and the yachts it builds. In this context, a scripted standard marketing video was judged to be pointless.
To build customer loyalty, provide insights into the shipyard and the project as well as raise excitement to the launch of the yacht in January 2025, a short documentary was filmed and posted on YouTube. In this video, the key players in the project get a voice and describe their view of the new yacht, the historical background and the importance of racing for X-Yachts.
In order to ensure a smooth production, we drew up a rough script and then finalized the on-site interviews according to a guideline. It was important to allow the protagonists to speak freely in order to create a high level of authenticity .
In post-production, the footage was edited into a consistent overall video. In addition to capturing the momentary images, we also created the archive of historical recordings and inserted them into the finished film.
The result
The finished documentation can be found on the YouTube Account of the shipyard.
The video is around 10 minutes in length and covers key topics such as the concept of the yacht, the optimization of performance according to the ORC formula and the historical roots in racing.
In addition to the detailed YouTube format, we have produced more compact reels for Instagram and Facebook . These videos focus on specific aspects of the project.